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陳欣宏 社群媒體在婦女泌尿領域的效用研究 2013/7/31 上午 10:53:07 0
原 文 題  目 The Rapidly Increasing Usefulness of Social Media in Urogynecololy
作  者 Alexandriah Alas et al.
出  處 Female Pelvic Medicine & Reconstructive Surgery
出版日期 19(4):210-3, 2013
評 論 Social media(社群媒體)是指人們彼此間用來分享見解、經驗和觀點的工具和平台。它能以多種不同形式來呈現,包括本文、圖像、音樂和視頻等。我們説Twitter、Facebook、Plurk、You Tube等是「社群媒體」,因為這些社群網站同時具有強大的內容聚合、產生與推送力量,可以看成是一種媒體。而且它顛覆了傳統單一方向的傳輸方式,變成多向且更動態的資訊散播功能(multidirectional and dynamic communication and interaction)。
由Alexandriah Alas等人發表在2013年Female Pelvic Medicine & Reconstructive Surgery的文章是一篇相當有趣的研究,他們觀察過去13個月社群媒體對於諸如「尿失禁」、「骨盆底器官脫垂」等key words資訊使用情形,再加以深入研究分析其有用性(usefulness),發現其中406篇相關文章中,有226篇(56%)是由醫療專業人員所提供(informative results),而另外有140篇(14%)是由廣告所提供(non-informative results);這些研究證實了現今所謂的e-patient(電子病患),經由social media獲得醫療知識的高度依賴性,以及醫療專業人員必須藉此平台提供更多有用資訊的必要性。例如今年起BJU Int. 便開始使用Twitter、Facebook來highlight發表在該雜誌重要的國際論文,以推廣醫學訊息,就是一個非常典型的模式,頗值得我們借鏡與學習。
abstract Objective:
We assessed the availability and quality of urinary incontinence and pelvic organ prolapse information in social medias and the growth of such information in the past 13 months.
Methods:
We focused on the most popular social medias (Facebook, Twitter, and YouTube) to evaluate the key words “urogynecology,”“pelvic organ prolapse,”“stress incontinence,”“urge incontinence,” and “incontinence.” Initial evaluation included top 30 search results for key word “incontinence” to compare with our study in 2010, followed by a secondary search using the top 100 items. Results were classified as useful or not useful and then further categorized by health care providers,
others, commercial, or humorous in intent. Results with the intent of providing information were presumed to be informative.
Results:
Comparative search over a 13-month period showed a stable amount of useful information, 40% to 39%, but an increase in the number of health professionals (22% vs 13%). However, of the 817 search results, 406 (50%) were medically useful. Only 28% were written by health professionals, but of the informative results, 56% were written by health professionals. Finally, specific search terms provided the highest relevant and useful information, but also limited the number of search items found.
Conclusions:
Over 13 months, there was an increase in useful information presented from health professionals. These changes may reflect the medical community’s growing awareness of the usefulness of social media. If these trends continue, we predict the use of these medium for medical purposes will continue to increase among medical professionals.
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